* The images are beautiful, appealing to the target audience of young travelers in South America.

* The images and the typography are the prominent design elements (no other colors or design elements are needed)

* The hierarchy is organized and easy to follow – you have a pattern of picture, text, picture, text, etc.

* The text is welcoming, inviting, and gets the reader excited about activities at Selina. Additionally, it makes you feel like you are part of something new and innovative.

* The email brings value to the reader by giving a brief description of what Selina offers and suggesting they download the app to get news (the CTA is clear).

* It looks good both on desktop and mobile.

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The Best 389 Welcome Email Examples in 2024